Christian Democratic Union

I had the opportunity to contribute to a commercial for one of Germany’s largest political parties during the 2021 federal election campaign. Developed and produced in just a week, the TVC, in 30“ and 70“ versions, focused on engaging young voters. My role involved developing the storyboard and creating the visuals for the production.

The 2021 election marked the end of Angela Merkel’s 16-year tenure as German Chancellor. With a new leader, the Christian Democratic Union (CDU) sought to connect with a younger demographic to secure their votes. This commercial was part of a broader effort to present the party’s fresh vision and resonate with the next generation of voters.