Europe’s Heartbeat

Global B2B marketing campaign to position North Rhine-Westphalia (NRW) as "Europe’s Heartbeat" to global investors.

Production

Corporate Identity

Campaign

Art Direction

The federal state of Germany, North Rhine-Westphalia (NRW), offers some of the best location factors for investors, situated right in the heart of Europe. This insight became the core of the global marketing campaign and brand Europe’s Heartbeat. I developed the corporate identity, including the logotype, seven motifs, and overall campaign look, and contributed to the execution of the commercial. The campaign launched in 2022 with OOH, print, and digital advertising across Europe, Asia, and the United States.

Client /

NRW.Global Business