The Last Generation

During COVID, while much changed, the Cannes Young Lions competition still called for young creatives to showcase their talent. My creative partner and I were thrilled to win in Germany and be shortlisted internationally in the PR category for The Last Generation, a PR campaign urging global leaders to commit to a multigenerational agreement, ensuring that the next generation of Young World Leaders will not be the last to prevent environmental collapse.

To make an impact, the PR stunt aimed to stand out at COP26 with a striking visual—a stuffed Young Leader in a glass case, resembling an extinct species exhibit—warning today’s leaders not to risk destroying a sustainable future for those who will inherit our world.