Your Chance

In 2021, I developed and executed an anti-smoking campaign for the Federal Ministry, which included OOH ads, a website, digital content, and print collateral. I also designed a distinct campaign identity complete with a brand manual.

The Smoke-Free campaign centers on a key insight: smoking is expensive. POV-driven visuals motivate smokers by illustrating their opportunity to gain more health, leisure, and quality family time. The messaging reinforces this by showing exactly how much money they can save in 1, 7, 30, or 100 smoke-free days, making the goal feel tangible and achievable. A bright yellow design and bold headlines emphasize the campaign’s positive, goal-oriented tone.